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Accelerated Mobile Pages – A new revolution


Accelerated Mobile Pages is an attempt to make your web more mobile friendly and much more engaging experiences for the users. The mobile web traffic is noteworthy, but it is not much of involving activities for the users. The users would prefer spending more time in apps. As per Google the AMP documents extend beyond news content into shopping cooking, travel, e-commerce and entertainment among other categories. Google AMP has tremendous capacities to transform website. As Google launched Accelerated Mobile Pages (AMP), this provides a framework for developing faster loading webpages on mobiles. The AMP will help you to improve your page loading times and will create better experiences for your mobile users.

AMP is an open source framework that allows the publisher and developers instant access to a considerable number of performances optimization for mobile users. Google AMP gives an immediate boost in site performances, which otherwise would not be as convenient when done with manual coding. There are three components of AMP like AMP HTMP, which is a formation of a subset of regular and normal HTMP with a bunch of custom properties that can help the use of AMP framework. The AMP CSS that helps to remove CSS properties so that the focus could be focus on site speed. AMP CSS restricts the creation of animations and complicated transition effects. AMP JS is the Javascript framework that holds all resources and asynchronous loading. AMP Cache is a CDN that takes care of caching and delivering static resources on AMP enabled mobile pages.  

In today’s digital world there are almost 2 billion smartphone users and users spend more time on smartphones then in front of the computer. Hence, the users need fast services so that web pages open faster in mobile devices as compared to desktops. As the site speed improves, users would remain loyal and it will lead to better conversion rate.



Google AMP opens wide opportunities for publisher, blogger or startup. It will transform the way mobile users interact with website with better speed and focus. The following are the six ways that says that AMP will provide better prospect for the mobile users,

1.      Better Mobile site performance and speed
It is easy to implement Google AMP. The mobile sites have better enhancement and speed that will make the users view the mobile web pages without any hassles and without being bothered about the speed.

2.      Visitors higher engagement in supported sites
As established that Google AMP is a biggest turn-on publisher, blogger or startup. The world’s biggest publishing and sharing platforms like Twitter, LinkedIn, Pinterest, WordPress, etc, supports Google AMP. The categories of platform where Google AMP works are Ad, Analytics, Content Platfor, CMS, Audio and Video.

3.      For enhanced ranking in mobile searches
The sites which are using AMP has enhanced ranking and are found at the top of the page as you search for certain keywords on your mobile devices. The websites are highlighted in general search, which are powered by AMP. When you ensure less loading times for your users of any website, your website ranking will definitely improve.

4.      Making Mobile web easy to use
There are currently lots of restrictions for Google AMP on what HTML tags, CSS properties and JavaScript frameworks the users can use. The third party JS framework cannot be used for AMP HTML. There are also limited features in AMP JS along with limited options for CSS. This limitation compels the publishers to make the use of mobile web easy by following the basics. The simple the mobile website is the better it is for the users.

5.      Less use of JavaScript
There has been a considerable growth in JavaScript for the frameworks like Node.js. JavaScript handles the front and the backend of websites. The Mobile Web needs a much uncomplicated approach. Google AMP restricts the third party JavaScript as AMP JS takes care of various resources and gives access to many jQuery features.

6.      Increase in Ad revenues
According to a report shared by AdWeek, user can view 44% of mobile ads, which is less compared with 52% for desktops, but, nevertheless a considerable number. This slows down the sites and gives not-so-good mobile experiences. With Google AMP, this will change as well as ad created by AMP framework, advertisement will show-up as quick as contents, confirming better user experiences.

The experiences of using Mobile websites are enhanced with the introduction of Google AMP. The mobile app development company in Kuwait has the most innovative techniques to experiment and excel.
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The special features of Apple devices are innumerable; therefore the features are used by the iPhone App Development Company in Kuwait smartly in order to develop the user-friendly and captivating mobile apps.

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